Your customers and potential customers are inundated with thousands of messages in their Facebook, Instagram, and Twitter feeds every day. It is now more important than ever to make your promotional videos stand out from the crowd if you want to get their attention – and keep it long enough to lead them to your site or store where they can make a purchase. “undated with thousands of messages in their Facebook, Instagram, and Twitter feeds every day, especially if you are in the field of paint estimating services.”
Video marketing is one of the best ways to do this; however, many businesses struggle with creating effective video marketing campaigns that bring results.
Here are some quick tips on how to promote your business with promotional videos.
Why use promotional videos?
Promotional videos are a great way to showcase your business and offer details on your services.
A promotional video is different from an explainer video. It is more personalized, so instead of offering general information, it focuses on your specific company and what sets you apart. You can use any promo video maker to create promo videos that showcase products and/or services that your company provides.
For example, if you own a bakery business, you could create a video showing how the cakes are made. In addition to being fun and interesting for viewers, this type of video also helps boost sales by making your products more memorable and appealing.
Promotional videos can be used to let customers know where they can find your company online. For example, if you have accounts on Facebook, Twitter, Instagram, or YouTube, you may want to mention those sites in your promotional video so that viewers will be sure to visit them (and follow/subscribe).
Tips to elevate your business using promotional videos
The goal of creating promotional videos is to enhance your marketing efforts. Before you create one, make sure you have a clear idea of what will accomplish that.
For example, if you want more website traffic, focus on increasing search engine optimization. If you want more social media followers, direct your video toward those platforms and think about how it will play into their newsfeeds. You can even try adding subtitles to increase audience reach.
Be creative! There are many ways to promote your business through video marketing, so brainstorm as many as possible before you begin production.
Tell an emotional story
If you have ever watched a documentary on a food channel, you already know how powerful storytelling can be. Every video has a beginning, a middle, and an end. As a viewer, we want to get to the end.
But we don’t just want to get there; we want to get there in an interesting way. That’s where the emotional story comes into play.
Think about the last time you watched a movie or TV show that inspired you. The best stories inspire us because they connect with us on an emotional level. We are not just watching it for entertainment value; we’re watching it because we want to feel something.
As a business owner, you need to tell an emotional story in your video, so people feel something when they watch it. This will keep them engaged and they will come back to your business over and over again.
Focus on your brand messages
If you are just starting with a promotional video, consider what it is that you want your viewers to remember about your business. What is your message? What makes your business unique? It could be your business values or how you solve a particular problem for your customers.
Create a script with your brand messages. This is one of the most important parts of making a promotional video. The script is what will determine the length, tone, and content of the video.
If you have not made a script before, you may want to hire an expert to help you out with this step. A professional can help ensure that your script is engaging and holds people’s attention throughout the entire video.
Once you have identified what’s important to your business, you can put together a script for your video to bring these brand messages across in an engaging way. Personalize the experience as much as possible.
Use first-person narration in the script, so viewers hear directly from someone at the company who’s passionate about what they do.
Build trust with your viewer
The biggest challenge for any business is gaining the trust of new and existing customers. Consumers trust recommendations from friends, family, and colleagues over all forms of advertising.
As your brand grows, you must think about how you can build trust with your customer base through promotional videos. This will help them feel connected to your brand even if they’ve never met you before.
You can do this by creating customer testimonial videos featuring quotes from some of your best customers and real photos and footage of them using your products or services.
Keep it short, simple, and to the point
People on social media have notoriously short attention spans, so if you want your message to cut through the clutter and be heard, you need to get straight to the point within the first few seconds of your video. It’s even better if you can get your main message across in under 15 seconds.
Use text sparingly. If your video is playing without sound, will it still make sense? A great way to test this is to play it on mute and see what you’re communicating with just visuals.
Avoid overly wordy text or narration because it can be distracting from the action on screen and distract from your key message.
Video marketing is becoming increasingly important to business success because it is one of the most effective ways to convey your brand. Video provides a way to connect with people emotionally and give them a chance to see you as real people to that they can relate rather than faceless company representatives.
It tells your brand’s story engagingly and memorably which will help people learn more about you, understand why they should do business with you, and remember why they came to know and love you in the first place.
In the end, videos will help you grow your business by providing customers with an in-depth view of you and your brand, giving them the chance to connect with you in a meaningful way.