In order to create an impactful brand in the e-commerce space, you need to make your products stand out from the crowd by creating a custom packaging design. However, custom packaging can be quite expensive, especially if you’re on a budget as a startup. That’s why we put together this case study on how to create custom kraft boxes that are perfect for your e-commerce business regardless of budget.
- The importance of packaging in e-commerce.
- Crafting a budget-friendly custom kraft box design.
- Find a reliable kraft box supplier for your business.
- How to create a custom kraft box design on your own?
- How to use your custom kraft boxes to upsell and boost customer engagement?
1. The importance of packaging in e-commerce
How your product is packaged is crucial in e-commerce because your customers may never even see your product in person. Instead, they’re forced to make a decision based on the photos and descriptions you provide. If you want to attract new customers and generate sales, your product needs to look attractive in your photos. Using high-quality photos of your products on different real estate will definitely make your product stand out in the online search engines. As far custom boxes go you need kraft box for custom packaging. These boxes are best suitable for customization and sustainability.
This case study will help you understand how to design a beautiful custom box and make the e-commerce process easy for your customers. This blog post was created to educate all those people who are thinking of starting their own e-commerce business and are not sure how to design such custom cosmetic packaging. Please kindly share your thoughts through the comments section.
The target audience of the startup is students who are looking for a graduation gift. The site gets millions of daily visits from students across the world, which can be a huge traffic driver for the site. At the same time, your business system, website design, and unique writing style need to be attractive enough to attract the attention of these students.
So, what can you do to make your business stand out from the competition? Simple, design your site with an attractive designer’s portrait that is easy to read and create custom photos based on the product reviews. If you can use as a template to create beautiful custom minimalist boxes. This is what we ended up with after analyzing the available options. Distilled analyzed over 50 different software out there that can be used to design this kind of “wow” factor.
2. Crafting a budget-friendly custom kraft box design
There are a few ways to create custom kraft packaging. You can choose a pre-made design from an online design tool or create your own design from scratch. You can also work with a designer to create a custom design. No matter which route you go. We made it a point to cover multiple touchpoints for your business from every touchpoint in the purchase process. When done correctly, it will be the perfect product for your audience.
If you have a really exciting website, the impact of your design will still have the power it has today. People attempt to engage with unrewarding experiences on a daily basis, whether the product is a piece of junk or if it’s the latest pair of pants to save the day. However, if the product is of high quality, even if the user has engaged poorly with your website, she or he is more likely to engage with the product, which is why you want to promote your cool products far and wide.
I’ve found that prominent notice on a product page or in a sidebar is the most effective way to get your brand into the user’s mind. I make a point of touching on it with each eCommerce case study but highlighting it again because it applies to every size of business. You want every landing page to include a prominent notice about your shipping and delivery time.
3. Finding a reliable kraft box supplier for your business
You may have an idea for a business you want to start, but you may not know where to begin. You will need to find a reliable kraft box supplier to get your business off the ground. Here are a few tips you can use to find a reliable kraft box supplier. Grab your copy of the guide: E-Commerce Marketing: Finding Your Customer
What’s next?
One of the easiest ways to create a custom foam “box” for your small-to-medium-sized business website is to use an off-the-shelf box (granule size) from any of the big box stores. You can save anywhere from $7–$12 for each box.With the cost being cover by your website’s systems and products. Keep in mind there are “slots” that your product may stay in that won’t show on TV, but they are usually designed
4. How to create a custom kraft box design on your own
I’ve had a few people ask me how I design my own custom kraft boxes. If you want to design your own kraft box, here’s a quick run-down of the steps. Design your own customized boxes
Picking your products
Think about what products are going to make you the most money in your business. It’s important to pick a product. That is a good fit for your business. Fits your customer base. For example, I wouldn’t be completely lost without a Pro Membership.
We’ll go into why this is important later on, but this brand is in the car business. There’s a limited supply. However, there’s a large demand for 2012 Pro Membership featuring our all-new kits. Don’t be afraid to throw out ideas. Just make sure that the products you change are ones you actually use and that you’re confident your customer will actually love. I like to keep a file with 20-30 different cases that I think would be a great fit for our business.
TIP: When putting together your case study, make sure to do a little more legwork than we did in the design phase!
Categorizing and sizing your products
You can get the best custom boxes from custom package printing. This is super important, and you need to think about it EVERY time you design your box. Why? Because people will mix up their cases by color. If you don’t account for this, your boxes could end up looking like a constant mishmash of mismatched colors (I’ve seen it happen more than once). I like to use the USP Cupboard so that I can easily switch out the colors to match what my customers are getting. This way, I can keep in line with my brick-and-mortar retail store.
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